Welcome to the SURFEX 2027 Exhibitor Resource Center. This is home base for your prep work between now and November 2027 — guides, deadlines, official vendors, marketing tools, and answers to the questions exhibitors actually ask.
We update this page throughout the year as new materials drop. Check back often.
Six essentials every SURFEX 2027 exhibitor needs before show day.
SURFEX Show 2027 estimated rates for exhibitors — labor, drayage, and material handling.
Manage your booth, registration, directory listing, contacts, invoices, and orders.
See what's around you and where attendees flow during the three days of the show.
Add-on activations, upgrades, and tier upgrades to make sure your brand gets remembered.
The rules of the road. Worth reading once before move-in to avoid surprises.
Reserve your booth before they're gone. Inaugural-year inventory is going fast.
Each booth includes pipe and drape and a listing in the SURFEX exhibitor directory and app. Tables, chairs, electrical service, and other services are not included and can be ordered separately through the Exhibitor Services Kit.
Yes, if you’re a SESA member selected in the Year 1 lottery, you’ll choose your booth in the order your name is drawn. Once the initial lottery has been held, booth selection is on a first-registered, first-reserved basis. You can view the real-time floor plan here.
No. Electrical service is not included in the booth price. All electrical orders must be placed through ICC, and order forms will be provided in the Exhibitor Services Kit.
Booth transfers are allowed with written notice at least 60 days before the event. A transfer fee may apply.
Detailed setup requirements, including height restrictions, safety guidelines, and move-in schedules, will be provided in your exhibitor services manual.
Yes, custom booth displays are welcome. They must comply with venue safety regulations and height restrictions detailed in the exhibitor manual.
Cancellations must be submitted in writing.
Cancel on or before January 23, 2026: Full refund
Cancel between January 24, 2026 – October 31, 2026: 50% refund
Cancel between November 1, 2026 – April 30, 2027: 25% refund
Cancel between May 1, 2027 – November 3, 2027: No refund
Refunds apply only to exhibit fees. Additional services may have separate terms.
If the event is cancelled or rescheduled due to force majeure, the organizer may issue refunds or credits at its discretion.
View the current rates by visiting SURFEX Show 2027 LABOR AND MATERIAL HANDLING RATES FOR EXHIBITORS guide.
Please send your questions to the email below. We’ll try to get back to you as soon as possible.
